Senior Marketing Executive

The Senior Marketing Executive works closely with colleagues within marketing and across different teams to support the CQI’s business functions and help achieve strategic objectives and plans. This role is responsible for managing effective and efficient marketing and communications projects, campaigns, and activities to recruit new and retain existing members; raise the profile of the organisation and the quality profession; and attract delegates to events and training courses.

Reports to: Digital Marketing Manager

Based: Marketing department, CQI office, London 

Contract: Full-time, fixed term six month contract (35 hours per week) 

• Campaign management: Develop and implement marketing and communications campaigns for CQI and IRCA’s events, products, and saleable CQI assets

• Data and insights: Use data, analytics, research, and insights to inform marketing work. Consistently monitor, improve, and evaluate activities

• Project management: Schedule, resource and support the team to deliver projects, campaigns, and activities, on time and within budget

• Stakeholder relationship management: Role model best practice when working with internal and external stakeholders to drive a high-level sentiment rate. Collaborate with colleagues across the organisation, volunteers, and partners to identify business priorities and shape tactical activities 

• Copy, content, design, production: Manage and oversee the design, production and distribution of digital and print materials including videos, presentations, publications, direct mail, banners, and branded items

• Financial management: Ensure accurate forecasts and reforecasts, with supporting narrative and follow financial processes for commissioning work, recording expenditure, and submitting invoices

• Marketing: Strong knowledge of the marketing mix, channels, tools, and techniques

• Communication: Excellent verbal skills (able to engage in meetings and deliver presentations with gravitas); written skills (including copywriting, editing, and proofreading skills); and listening skills (to understand and be responsive to other perspectives) •

• Collaboration: With a positive, can-do attitude and hands on approach, with the ability to work in a joined-up way with a diverse, global, and cross-functional team

• Digital marketing channels and tools: Sound knowledge and practical experience of using website, email, CMS, CRMs, Google Analytics, SEO, PPC and social media

• Writing, editing, and proofreading: Proficient in ability to identify and tailor key messages and adapt the tone and style of writing for a range of channels and audiences

• Social media: Demonstrable experience of supporting campaign management with social media communication as appropriate

• Project and process management: Proven experience of planning, managing processes for and successfully delivering marketing projects, campaigns, activities, and events. Ability to meet deadlines, multi-task, manage stakeholders and external suppliers

• Commercial awareness and financial management: Confident at spotting opportunities, thinking strategically and creatively, meeting targets, budgeting and monitoring spend

• Data and insights: Ability to analyse data to gain insights, inform content and assess the impact of digital campaigns, including experience of using Google Analytics to track web performance

• Drive and determination: To achieve success, with strong professional pride and commitment to driving campaigns and activities forward to meet and exceed goals

• Systems confidence: Able to work with Microsoft Teams, SharePoint, Word, Excel, Outlook and understanding of web management, databases, and digital platforms (Apps)

• Educated to degree level or equivalent in marketing

• Experience of working in a membership organisation

• Experience of supporting Events in a marketing capacity

• Extensive experience of delivering multi-faceted mar/comms campaigns and meeting deadlines, ideally in the not-for-profit-sector

• Broad multi-channel strategic marketing and communications knowledge and experience of print, digital, brand management and events

• Proven experience of copywriting, editing and proofreading for a range of audiences

• Start date: Immediate

• Full-time, fixed term six month contract, 35 hrs per week position, (Mon – Thurs 9am to 5pm; Fri 9am to 4pm) with some flexibility around these core hours

• The role will be based in our offices on Chancery Lane, London, and will require occasional travel (mostly in the UK) to attend events and client meetings 

• A pension scheme into which the CQI will contribute an amount equal to 4% of qualifying earnings, increasing to match any increased employee contribution up to a maximum of 10%

• Life assurance

• Interest-free season ticket loan

• 25 days holiday per annum - pro rata for fixed-term contract

• 3 days office closure between Christmas and New Year

• 35 hour working week, finishing at 4pm on Fridays

• Seasonal flu vaccination

• Employee assistance programmes

• Reward hub - an online platform that offers the largest employee discounts scheme in the world, as well as a wellbeing Centre that supports physical, mental, and financial wellbeing

• Flexible working hours, i.e. flexible start and finish times around core hours

• Career development – we are committed to developing our people and invest in training for everyone

• Various activities to get involved with professionally and personally e.g. weekly coffee mornings, monthly all-staff meeting, social committee events

• Open, friendly culture in an organisation committed to doing an excellent job for the quality profession 

Please send your CV and a covering letter, explaining how your skills and experience meet the requirements of the role, to [email protected] by 5.00pm Wednesday 3 May.