You can identify your organisation’s sector and who its customers and stakeholders are
You know how the organisation creates value for its customers
You understand the organisation’s sector and marketplace and how these influence its direction and performance
You understand how customer and stakeholder needs are identified and how they are addressed within the organisation’s strategies, policies and plans
You can translate sector and marketplace information into knowledge that can be used to affect quality
You can assess the impact of decisions and actions on customers and stakeholders
You can lead, develop or advise on approaches used to review, scan and forecast for sector trends, changes, risks and opportunities
You can lead, develop or advise on methods for using knowledge of customers and the marketplace to sustain and improve quality