All organisations use measures to help understand how they are doing. Some organisations have long strings of numbers others have fairly few. Many organisations use simple week-on-week or month-on-month comparisons. But does this help?

This presentation unravels the way to make best the use of data, how to do it and what analysis can reveal that two figure comparisons will not. Even when you really do have limited data, this knowledge will help you understand what data is actually showing.