28 April 2021 – 11:30am
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1 hour
Location United Kingdom

This is a member-only webinar, you will receive an email with details on how to register. 


A key part of the quality job is persuading people to do things differently. While we all have a lifetime’s experience of influencing others, this is still a difficult area for many. A practical process for persuasion will be presented and discussed. 

In 45 minutes, only the surface of this deep topic can be discussed, and so further subjects and useful references will be offered. 

Key sources from the psychology domain will be social psychology for interpersonal interactions and cognitive psychology for how we think. Practical examples will be used throughout.