
Shaping quality content
Progress indicator

As part of a series shining a spotlight on some of the many volunteer roles at the CQI, we speak to Jo Dowdall CQP MCQI about her role as a member of the CQI’s Content Advisory Panel.
What prompted you to apply for your role on the CQI’s Content Advisory Panel (CAP)?
I joined the Content Advisory Panel because I am passionate about sharing content that is both accessible and engaging for all audiences. Throughout my career, I have seen that how information is presented can either empower people or create barriers – the aim of the CAP is to empower!
I have written several guides and publications for the CQI, including the Guide to ISO 9004:2018 and the Quality Past, Present and Future brochure that celebrated the CQI’s centenary, so I was asked to join the group.
What does your role involve?
The group meets quarterly to discuss which topics, themes and formats are most valuable for CQI members in a range of formats – eg, Quality World magazine, podcasts, online Knowledge articles, and videos – and we keep the communication going between meetings.
As the panel is made up of a diverse mix of industries and specialisms, we have a lot of different perspectives and experiences to share. We’re encouraged to bring insights into how content can be more relevant and insightful for readers too – and more innovative.
How has your volunteer role with the CQI assisted you in your career?
Working alongside such a good range of quality professionals has expanded my network. I find that having the opportunity to work with them to shape content that supports other quality professionals brings a great sense of achievement. In acting as a sounding board for the CQI, we also gain exposure to emerging themes and practices. At the same time, the clear emphasis on aligning all content with the CQI’s strategic aims helps us feel strongly connected to its direction and purpose.
What was your journey into quality?
In the year 2000, I was working for a large vehicle-leasing organisation and applied for a role in HR in an effort to develop my career. It was suggested that my skills would be better suited to the role of Quality Coordinator. I didn’t have much of an idea of what quality was all about, but I am so grateful for the steer. I’m still learning and developing in this profession, 25 years later.
When and why did you decide to join the CQI?
Within my first quality role, I completed a two-year Diploma in Quality (DipQ) course that provided a solid grounding in quality management principles, tools and practices. It was through that training that I learned about the CQI and what it has to offer.
What advice would you give to others who might be considering a volunteer role with the CQI?
I would say “go for it” – and treat it like a two-way mentorship. Even if you’re very experienced, approach the role as both a mentor and a mentee. Everyone has something to teach you.
Become a CQI volunteer
Volunteering with us offers the chance to give back, grow your skills, expand your network and make a real impact on the CQI, its members and the wider quality profession.
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